Cindy Cashman

With only $3,000 and determination, Cindy Cashman and a partner started Newport House, Inc. and published the now best-selling blank book, EVERYTHING MEN KNOW ABOUT WOMEN (written under the pseudonym of Dr. Alan Francis). Cindy knew that marketing the book would require the type of original creative thinking not usually taught in MBA schools. She recognized that selling through traditional booksellers would be a hard sale, as it would get lost among the thousands of titles. Instead, using creative marketing she sold the book to women's clothing stores, where its $4.00 price would make an attractive gift - stores bought them by the thousands.

Cindy Cashman